Wii Sports Resort, the sequel to one of the best selling video games of all time, Wii Sports (bundled with Wii purchases though), hits this Sunday, but what would a huge Nintendo release be without a gargantuan marketing effort?

Enter Nintendo’s absolute blitz of all things “Resort” this past week in Times Square of New York City. Known to be the advertising mecca of the East Coast, Nintendo invaded the already crowded Times Square and built a faux-beach complete with a pool, beach balls, and sand. Nintendo higher-ups were on hand to demo the Japanese video game maker’s latest and sell the title for its true 1:1 motion tracking capabilities by way of a bundled Wii MotionPlus accessory.

These photos, released and captioned by Nintendo (no those aren’t my words) relate the joy had by all.

Wii Sports Resort

In this photo provided by Nintendo, Alex Leng plays Frisbee at the Wii Sports Resort launch event in New York's Times Square Thursday, July 23, 2009. To celebrate the July 26 launch of the game, Nintendo offered consumers a free mini-vacation by bringing in 50 tons of sand to transform Manhattan's famed Military Island into Wuhu Island, the fictional setting featured in the game. (Photo by Diane Bondareff for Nintendo)

In this photo provided by Nintendo, Nintendo of America's vice president of Corporate Affairs, Denise Kaigler, right, competes against actor Chace Crawford in a match of swordplay at the Wii Sports Resort launch event, Thursday, July 23, 2009, in New York. To commemorate the next chapter in the Wii Sports experience, Nintendo brought in 50 tons of sand to transform Manhattan's famed Military Island into Wuhu Island, the fictional setting featured in the game. (Photo by Diane Bondareff for Nintendo)

In this photo provided by Nintendo, Nintendo of America's vice president of Corporate Affairs, Denise Kaigler, right, competes against actor Chace Crawford in a match of swordplay at the Wii Sports Resort launch event, Thursday, July 23, 2009, in New York. To commemorate the next chapter in the Wii Sports experience, Nintendo brought in 50 tons of sand to transform Manhattan's famed Military Island into Wuhu Island, the fictional setting featured in the game. (Photo by Diane Bondareff for Nintendo)

In this photo provided by Nintendo, Nintendo celebrates the upcoming launch of Wii Sports Resort, the next chapter in the Wii Sports experience, by bringing in 50 tons of sand to transform Manhattanĉۢs famed Military Island into Wuhu Island, the fictional setting featured in the game, Thursday, July 26, 2009, in New York.  (Photo by Diane Bondareff for Nintendo)

In this photo provided by Nintendo, Nintendo celebrates the upcoming launch of Wii Sports Resort, the next chapter in the Wii Sports experience, by bringing in 50 tons of sand to transform Manhattanĉۢs famed Military Island into Wuhu Island, the fictional setting featured in the game, Thursday, July 26, 2009, in New York. (Photo by Diane Bondareff for Nintendo)

In this photo provided by Nintendo, table tennis expert Alston Wang, right, competes against Annamarie Tromp at the Wii Sport Resort launch event in New York, Thursday, July 23, 2009. Launching on July 26, 2009, Wii Sports Resort comes bundled with the Wii MotionPlus accessory to provide players a more immersive gaming experience.  (Photo by Diane Bondareff for Nintendo)

In this photo provided by Nintendo, table tennis expert Alston Wang, right, competes against Annamarie Tromp at the Wii Sport Resort launch event in New York, Thursday, July 23, 2009. Launching on July 26, 2009, Wii Sports Resort comes bundled with the Wii MotionPlus accessory to provide players a more immersive gaming experience. (Photo by Diane Bondareff for Nintendo)

In this photo provided by Nintendo, Nintendo celebrates the upcoming launch of Wii Sports Resort, the next chapter in the Wii Sports experience, by bringing in 50 tons of sand to transform Manhattanĉۢs famed Military Island into Wuhu Island, the fictional setting featured in the game, Thursday, July 26, 2009, in New York.  (Photo by Diane Bondareff for Nintendo)

In this photo provided by Nintendo, Nintendo celebrates the upcoming launch of Wii Sports Resort, the next chapter in the Wii Sports experience, by bringing in 50 tons of sand to transform Manhattanĉۢs famed Military Island into Wuhu Island, the fictional setting featured in the game, Thursday, July 26, 2009, in New York. (Photo by Diane Bondareff for Nintendo)

About The Author

Eddie Makuch is a Blast staff writer. Reach him at [email protected] Follow him on Twitter @EddieMakuch.

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