Legendary game designer Will Wright, creator of SimCity and The Sims has left mega publisher Electronic Arts today to head an entertainment think tank titled Stupid Fan Club and backed in principal by EA.

The Stupid Fan Club will tirelessly work to bring new ideas to video games, movies, television, the internet, and toys.‚  In the agreement, both EA and Wright will act as principal shareholders controlling equal percentages of the Fan Club.‚  In addition, any bright ideas Wright devises can be developed by EA.

“The entertainment industry is moving rapidly into an era of revolutionary change,” said Will Wright. “Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms. In my twelve years at EA, I’ve had the pleasure to work alongside some of the brightest and most talented game developers in the industry and I look forward to working with them again in the near future.”

“Will has been an inspiration to our teams, and it’s been rewarding for us to bring his ideas to life,” said Lucy Bradshaw, VP and General Manager at Maxis. “In addition to legendary games, Will’s legacy at EA will be the many talented people who worked with him and will now continue to contribute their own vision to the art of game development.”

The name Wright has been synonymous with EA since Maxis was absorbed by the mega publisher in 1989, and while the man has “left” EA officially, his future creations are likely to become, as they have always been, bestsellers.

Stupid Fan Club

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Eddie Makuch is a Blast staff writer. Reach him at [email protected] Follow him on Twitter @EddieMakuch.

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