Some may think it’s early to speak on the renewal prognostications for ABC’s updated “V,” but I think the timing’ just right.
“V’s” second season premiered Tuesday to a modest 6.6 million viewers, and a failry paltry 2.1 18-49 demo rating. The writing’s on the wall.
At renewal time last year, most industry types thought the show was a goner; after an amazing debut during the fall that averaged 9.7 million viewers and a 3.3 rating, the show returned in the spring sharply down, averaging 5.7 million viewers and a 2.3 rating.
Some people speculated the show’s renewal was ABC trying to save face, as it cancelled all the drama’s it premiered during the 2009-2010 season, with only “Modern Family” emerging as a breakout hit for the network.
The 2.1 rating is abyssmal, and likely will go down for the rest of the show’s abbreviated second season. There wasn’t much show of confidence that it was held this late in the season anyway; now it’s sealed the show’s fate.
If it experiences a turn around and a sharp uptick in ratings, things mya change. But that won’t happen. This incarnation of “V” is going to end soon. Right around May.