You’re a concerned parent. You stroll into your local GameStop hoping to pick up a game for your child, only to find a vague ESRB rating on the back of that “Modern Warfare 2” or “Super Smash Bros. Brawl” box. What’s a parent to do?
Enter the Entertainment Software Ratings Board and the recently releases ratings App for the iPod Touch and iPhone.
In addition to the nondescript “M-for Mature” or “E-for Everyone” tag, the App allows consumers to read a full description of just why the title in question received such classification.
ESRB president Patricia Vance said, "This new rating search app puts all this information at parents’ fingertips when they need it most, right at the store. It’s a powerful tool that will help assure parents that the games they give as gifts are not only fun but also appropriate for their children."
I actually like this a lot, and can see it being extremely useful, especially during this crazy holiday 2009 shopping season.
This video sums it all up more than nicely.