Google search has always relatively lead to the thing people look for on the first page results. After the announcement on Wednesday, Google would like to refine those results even more.
Knowledge Graph is said to help with this by understanding more about the relationships and deeper connections of search terms . For example, looking up “basketball” in Google sends back the traditional links to the generic term but now with Knowledge Graph, people, places or things that are closely associated with the search term will appear in a column on the right side. For basketball, we get back the people related to the term like Michael Jordan, LeBron James and Kobe Bryant, each with a little blurb about their bio.
In the blog posting, we also get info that Google’s Knowledge Graph pulls from sources such as Freebase, Wikipedia, the CIA World Factbook and hints at another source but doesn’t say much about it. The easy guess would be the numerous amounts of data collected over the years from everyday usage of searching on Google. Impressive numbers such as Knowledge Graph containing over 500 million objects and more than 3.5 billion facts about and relationships between those objects leads us to believe so.
Some U.S. English users should start seeing Knowledge Graph in action as early as today. More users and languages should be rolled out gradually although we don’t know how soon. It will also be available on smartphones and tablets.