Apparel from California-based couture swimwear brand La Isla can not only spice up your summer wardrobe, but can also improve the lives of others.
Last month, the company launched its newest charitable campaign, La Isla 360. The way it works is simple: for every t-shirt that’s sold, one will be donated to someone in need. The t-shirts will be given to homeless shelters and children’s organizations, such as Children of the Americas.
“Running a business without lending a helping hand to those in need makes no sense to me,” says CEO and founder of La Isla, Enrique Sánchez-Rivera. “We are excited for the La Isla 360 program and hope that people recognize the value of shopping with a conscience.”
The brand’s 2012 collection includes hand-enbroidered bikinis, vintage-style women’s t-shirts, casual hats and handmade crocheted headwear. All embroidery is hand-done in Colombia by women who are the heads of their households, and all apparel is made with soy-based ink and organic cotton. Additionally, La Isla will donate a portion of its 2012 proceeds to the Jean-Michel Cousteau’s Ocean Futures Society.
“Our new collection is inspired by the world’s natural elements and native roots,” says Sánchez-Rivera. “Bikinis, like any other clothing article, shouldn’t be just about fashion. We hope to bring forth the connection of our natural roots and personal tastes by making bikinis and clothing that can both make a statement and a difference.”