Mega publisher Activision is seriously considering bringing about a subscription-based Call of Duty to the masses.
During a financial call this afternoon, Acitivision President and CEO of Publishing, Mike Griffith said the company intends to continue to annualize the Call of Duty franchise, but is also considering different business models to monetize the series.
“Our strategy continues to be to annualize our key franchises. We’ve indicated before that Call of Duty is on a two year development cycle given the content and work that needs to go into a high-quality game experience,” said Griffith.
“We also have new business models potentially for the franchise in the future and we’ve been building capabilities on both the business development side as well as the studio side of it. We remain committed to annualize the Call of Duty franchise.”
Activision Blizzard head-honcho Bobby Kotick weighed in and teased about the future of the franchise.
“If you think about the success that we’ve had in other product categories on subscription, you can get a sense of the direction that we want to take that franchise,” he said.
However this pans out specifically remains to be seen, but rest assured, the face of Call of Duty is changing.