KingsIsle Entertainment, makers of free-to-play MMO Wizard 101, today announced a unique partnership with Child’s Play and a Children’s Center that’ll donate 100% of profits from a new in-game microtransaction to the worthy causes.
From December 14, 2009 to January 5, 2010 those who purchase the new mount Meowmodon for 7,500 Crowns/$15, will see every penny of that investment go to Austin’s Children’s Center, which provides emergency shelter and care for abused and neglected children as well as Child’s Play, a charity dedicated to providing games and toys to children in hospitals worldwide. Proceeds will be split evenly between the two organizations.
"We have an opportunity to give back by tapping into the power of our Wizard101 community — our 5 million players can make a real difference to deserving children," said Elie Akilian, CEO of KingsIsle Entertainment. "We chose these organizations because we wanted to support the communities that we are a part of — one located in the same city as our design studio and another with global reach, just like Wizard101."
Meowmodon, the mount itself, resembles that of a black and white Tiger and will offer a 30% increase in speed, which is always nice.