ZeniMax Media Inc., the parent company of Bethesda Softworks, announced Mnday that it has begun direct publishing operations in Asia with the establishment of its Tokyo-based subsidiary, ZeniMax Asia K.K. ZeniMax Asia will be publishing titles throughout Asian territories under the Bethesda Softworks brand.
“This office will publish games in Japan from Bethesda — Star Trek: Conquest, Star Trek: Legacy, and Fallout 3 — as well as games from other publishers, including Bully (PS2), Bully SE (Xbox 360), and Major League Baseball 2K8 (PS3/PS2/PSP/X360),” said Pete Hines, spokesman for Bethesda.
“Establishing operations in Asia is very important to us as we continue to expand our presence in markets outside of North America,” said Robert Altman, ZeniMax CEO. “In addition to ZeniMax Europe Ltd., our direct relationships throughout Asia allow us to bring exciting titles like Fallout 3 to gamers across the globe.”
The Asian operations of the Company will be headed by Tetsu Takahashi, General Manager, ZeniMax Asia KK. “We are happy to be part of the ZeniMax family,” said Tetsu. “Extending their direct reach throughout Asia is an exciting, new phase in the Company’s expansion and we look forward to building upon their excellent reputation.”
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