We’ve seen more blondes in today’s malls as a result of today’s hottest teeny bopper starlets. Some girls are even going as far as getting their prom dresses made to match those they see at MTV’s VMA’s. Today’s hottest celebrities influence the American culture in the everyday things we do. They influence our choices in fashion, what music we download to our Ipod, what books and magazines we buy — just about everything.
Recently, Oprah Winfrey laid out the red carpet for Democratic Presidential Candidate, Barack Obama. The event was expected to raise $3 million for Obama’s campaign. With guest appearances by Will Smith, Stevie Wonder and Halle Berry, along with Oprah’s announcement that this presidential candidate was her "favorite guy," one would think Obama’s audience increased.
But a survey conducted b y E-Poll Market Research may prove otherwise. The celebrity and brand research firm polled 2,237 voting age Americans. Of those, only 16 percent say a celebrity would influence their vote in the 2008 Presidential Election. In fact, 10 percent of participants said that a celebrity influence would have a negative impact on their vote.
E-Poll asked which celebrities — if any — would be the most influential in deciding which candidate to vote for. The top celebrities did include Oprah Winfrey along with George Clooney, Angelina Jolie and Arnold Schwarzenegger. Survey results show that democrats could be more swayed by celebrity endorsements than republicans. Although Obama is among the top three democratic presidential candidates, Hilary Clinton is still on top, and her campaign has not included any celebrity endorsements to date.
If candidates are looking for a boost, they should not turn to Rosie O’Donnell, Tom Cruise or Madonna. E-Poll’s survey suggests they would have the least influence and the most negative effects.
Candidates looking to gain votes from those who are still undecided for the 2008 election should not look to celebrities for help. Independents are the least likely to be swayed and only 13 percent say it would be a positive influence.
Overall, the survey results show that celebrity endorsements basically have no effect on young voters’ decisions.
Perhaps Oprah should have saved the red carpet gala until her next birthday.