Call me crazy, but when Publishing CEO of a massive video game company talks about a massive leak on their biggest game of the year, “Cool” isn’t a response I would expect to hear. But that’s just how Activision’s Eric Hirshberg described last Friday’s massive leak to Joystiq.com.
“Friday was a really interesting, a really kind of cool day,” said Hirshberg. “No one wakes up and thinks, ‘I hope there’s been a leak and our timing gets all messed up, but if members of the government and the military aren’t safe from this stuff, it’s a part of our world now.”
“And while it’s definitely not cool to steal other people’s intellectual property, and while it’s definitely not cool to leak stuff that’s not yours, there are ways that you can respond that actually turn the lemons into lemonade,” he added. “And that’s what we tried to do on Friday.”
“Cool”? No! I don’t think leaking an information about upcoming projects before the right time is cool.