After a drop in listenership partly due to weak AM signal, WEEI The Sports Hub (850 AM) will begin simulcasting on WMKK (93.7 FM), wiping out the existing pop rock station on that channel.
The Boston Globe reports that Entercom, WEEI’s parent company, will announce WEEI’s switch to the station best known as Mike FM.
The Sports Hub executives have denied claims that a simulcast on FM radio was in the future, but it has been discussed that this would be a smart move for the station.
This news comes only a few months after WEEI’s victory in Arbitron’s spring ratings book. The station earned an 8.8 share, winning the men 25-54 demographic.
The announcement will most likely be made on Thursday morning at 8 a.m. on the “Dennis and Callahan Show.”