Crown Imports, which brings us La Cerveza mas Fina, announced that Corona Extra and Corona Light will start shipping in 24-ounce can packages.

The move comes as single-serve beer sales reached $3.2 billion in the industry.

“Our consumer research indicates these consumers see Corona as a reward. Our 24-ounce cans offer a new trade-up option for drinkers looking for a premium beer experience,” said Jim Sabia, executive vice president of marketing for Crown.

The company is already rolling out the Corona Extra 24-oz can in 26 markets, including Massachusetts. Corona Light will follow in a few weeks.

About The Author

John Guilfoil is the editor-in-chief of Blast: Boston's Online Magazine and the Blast Magazine Network. He can be reached at [email protected]. Tweet @johnguilfoil.

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