March 6, 2008
UPDATE: In response to reader questions, Miller 64 is 2.8 percent alcohol by volume, according to a spokesman for Miller Brewing Company.
Miller Brewing Company is rolling out its 64-calorie Miller Genuine Draft, “MGD 64,” which is a reformulation of the original MGD Light, and they are touting it as the lowest calorie beer on the market.
“MGD 64 is a sensible choice for consumers working hard to keep up with the pace of their life,” said Grant Leech, marketing director for the Miller Genuine Draft brand. “Whether they are out with a group of friends or taking a break at the end of the day, MGD 64 provides all of the great beer aroma and flavor consumers want but with about 35 percent fewer calories than the typical light beer.”The beer is being launched in a limited roll-out in the Midwest and some West Coast areas. Miller is saying they will also market MGD 64 to active places like health clubs and spas — pushing MGD 64 on the healthy beer drinker.
MGD 64 has 2.4 grams of carbohydrates per 12 ounce serving, which is just a bit less than Michelob Ultra’s 2.6 grams.
Miller offers the following comparisons:
- A 6 ounce glass of red wine contains 128 calories — twice the amount in MGD 64
- A 6 ounce gin and tonic contains 172 calories — almost three times as many calories as MGD 64
- A 6.5 ounce margarita contains 246 calories — nearly four times the calories of one MGD 64
“The math is pretty simple,” Leech said. “Differences such as those between MGD 64 and competitive light beers and other alcohol beverages add up pretty quickly. For consumers who want great beer refreshment that doesn’t slow you down, MGD 64 is the clear choice.”
According to Miller, MGD 64 was initially launched last summer in Madison, Wis. People liked it there, and they’re expanding it. But we’re not seeing it on the East Coast just yet
Blast is Boston's Online Magazine
Kudos to Miller. I like 64. I am determined to drop some pounds by riding my bicycle and working with weights. Miller 64 is very low carb and I need to keep my carb intake below 25 carbs oer day. I just drank three while listening to the music at a locaL PLACE. I feel a buzz too. Very pleasant!
MacMan
Comparable to the Miller Light bottles but not the 3.2% alcohol content which can bring a stuper on the 3rd to 6th beer for me depending on the day. I have found that switching to the Miller 64 works great (at aprx 2.8% alcohol content) for a few more bottles at my pleasure to maintain my self control and peace of mind. It works with no downside effect for me. Love this beer Miller! Please just sell the Miller 64 beer in our favorite liquor stores, not just food markets and convenience stores. Excellent for Sports Game TV watching and social situations.
I wish I could get my MGD Light I used to buy. Not the 64 cal. shit. It’s all I ever used to drink. I’ve spent all year buying different types of beer and can’t find anything like it. Please start making it again!!!!!!
Charlene Storm
612-237-9152
Or you could have an ounce of distilled liquor and 12oz Diet Coke. 64 calories, 0 carbs. Less than 75 cents a serving.
7.7% alcohol by volume, so if you’re the type to down six beers (384 calories, 14.5 carb grams), then have only two and eat 256 calories of real food. As if you were going to just drink beer and not snack as well.
Or you could have an ounce of distilled liquor and 12oz Diet Coke. 64 calories, 0 carbs. Less than 75 cents a serving.
7.7% alcohol by volume, so if you’re the type to down six beers (384 calories, 14.5 carb grams), then have only two and eat 256 calories of real food. I’m sure you weren’t having any snacks with those six beers anyway.