MGD 64 now on draft
Jan. 18, 2009
UPDATE: In response to reader questions, Miller 64 is 2.8 percent alcohol by volume, according to a spokesman for Miller Brewing Company.
Miller Brewing Company is rolling out its 64-calorie Miller Genuine Draft, “MGD 64,” which is a reformulation of the original MGD Light, and they are touting it as the lowest calorie beer on the market.
“MGD 64 is a sensible choice for consumers working hard to keep up with the pace of their life,” said Grant Leech, marketing director for the Miller Genuine Draft brand. “Whether they are out with a group of friends or taking a break at the end of the day, MGD 64 provides all of the great beer aroma and flavor consumers want but with about 35 percent fewer calories than the typical light beer.”The beer is being launched in a limited roll-out in the Midwest and some West Coast areas. Miller is saying they will also market MGD 64 to active places like health clubs and spas — pushing MGD 64 on the healthy beer drinker.
MGD 64 has 2.4 grams of carbohydrates per 12 ounce serving, which is just a bit less than Michelob Ultra’s 2.6 grams.
Miller offers the following comparisons:
- A 6 ounce glass of red wine contains 128 calories — twice the amount in MGD 64
- A 6 ounce gin and tonic contains 172 calories — almost three times as many calories as MGD 64
- A 6.5 ounce margarita contains 246 calories — nearly four times the calories of one MGD 64
“The math is pretty simple,” Leech said. “Differences such as those between MGD 64 and competitive light beers and other alcohol beverages add up pretty quickly. For consumers who want great beer refreshment that doesn’t slow you down, MGD 64 is the clear choice.”
According to Miller, MGD 64 was initially launched last summer in Madison, Wis. People liked it there, and they’re expanding it. But we’re not seeing it on the East Coast just yet