Technology often advances at an alarming rate. One minute we’re staring at a 16-bit plumber named Mario thinking that it’s the greatest computer game ever created, the next we’re putting on an Oculus Rift headset and feeling our way through a virtual world.
With artificial intelligence now gaining momentum, we can expect even larger leaps in the coming years. Leading the way in this area over the last few years has been Google. In addition to its DeepMind technology that’s currently trying to crack various games and logic puzzles, the company’s search engine has developed near-psychic abilities over the last decade.
Thanks to its deep neural networks sorting through masses of data in order to process user searches like a human brain, Google is now more efficient and more accurate. Indeed, how many times have you typed a single word and been shown a list of sites that correspond to your exact question? Through the power of artificial intelligence and computer learning, Google is essentially able to predict the future (i.e. what you’re going to type) and, therefore, give you a much clearer view of the present.
Human History is Inextricably Linked with the Future
Of course, the process of reading the future in order to enlighten the present is nothing new. Fortune tellers and tarot card readers have been around for centuries. In fact, such is our obsession with the ethereal, tarot cards still thrive in a live setting and, more recently, online. According to tarot specialists, the art of reading cards can help people deal with everything from their health to relationships.
For example, the infamous seven of wands card represents, according to TheCircle, “growth, ambition and progress in life”. The image seen on the seven of wands – what appears to be a man standing atop of a hill defending himself – gives the card a certain power. Some argue it can guide people in disputes with friends, quarrels at home and even empower a certain amount of self-belief in terms of competition at work.
Google is Becoming More Engaging Through Personal Insights
Naturally, opinions on the nature of tarot card reading vary, but one clear thing is that we as humans gravitate towards systems that can ‘predict’ the future. Google appears to have identified and locked into this trait with its complex search algorithms. Indeed, for almost as long as Google has been around (it launched in 1998), it’s been refining its processes and ‘suggesting’ the best sites.
However, as technology has progressed, the company seems to be giving its software a more human side. Thanks to innovations in the artificial intelligence industry (or machine intelligence as it’s known), Google searches now feel a lot more natural. Part of this feeling stems from the software’s ability to “read our minds”. Of course, in technical terms, this process has been put in place in order to improve the overall search process. But, on a more personal level, the idea that Google can see into our psyche like a tarot card reader helps create a stronger connection with the technology.
When we feel more engaged and connected to a product, the chances are we’ll use it more which, in many ways, is what Google is hoping for. Giving technology a pseudo-human side is something we find hugely appealing and, as innovations like artificial intelligence continue to evolve, it’s something we’re likely to see a lot more of in the coming years.