Last week saw the TD Garden hosting back-to-back 90s throwback nights, with New Kids on the Block and special guests Nelly and TLC. If you’d like to revisit the scene, picture thousands of 30-something women screaming their heads off over a group of 90s heartthrobs. Attendees who weren’t singing along to Nelly’s “Hot in Here” or TLC’s “No Scrubs” probably felt a little lost or out of their time.
The concert was sponsored by toilet paper company Cottonelle and their efforts to clean up the concert scene. The company launched a movement with NKOTB to end the throwing of underwear -an act usually perpetrated by enthusiastic female fans- onto concert stages. The slogan “Go Cottonelle…Go Commando” discloses the sentiment behind the campaign. Cottonelle’s products work so well, the advertising campaign attempts to deomstrate, that no underwear is needed. Cottonelle is sponsoring the first leg of the band’s 2015 sumer tour- expect to see an elevated bathroom experience, VIP seat upgrades and surprise meet and greets with the band at select tour locations.
This partnership is launching at an exciting time for fans. Tickets for ‘The Main Event’ last week sold out within minutes.
“We know our fans like to have fun at our [shows] – and what’s more fun than going commando? That’s why we’ve partnered with Cottonelle,” said NKOTB member Danny Wood.
The relationship goes both ways. “We’re excited to team up with New Kids on the Block and start a new obsession — getting people to Go Cottonelle and Go Commando,” said Amanda O’Connor, Cottonelle Senior Brand Manager.
The multi-platinum, chart-topping boy band are originally from Boston, and in the middle of their North American tour brought the show home for two nights. Their high energy show invigorated fans with old-school hits like “Hanging Tough,” “Step by Step” and “Tonight” as well as newer hits from their recent revival such as “Block Party” and “Summertime”. While New Kids on the Block may have only reunited a few years ago after a decade long hiatus, they are seasoned performers who put on an excellent show and knowing they were home just made the show that much more special.
Nothing screams Boston more than having some heartthrob hometown heroes lead an arena in singing “Sweet Caroline” to round out an evening.