New York, NY—Many people thought the glory days of Atari where long-gone, but the company is on the verge of staging a comeback to thrust themselves into the center of the technology spotlight.
On June 18, the company launched a strategy to dominate the digital age with a collection of online video games, online casinos, video content, and a licensing business that includes hardware and apparel.
For those who remember Atari for games like Pong and Frogger, this new foray into widespread entertainment might seem like a big leap. But the company has been on the hunt for bigger entertainment success for many years.
Fred Chesnais, Cief Executive Officer of Atari, Inc. says, “Known across multiple generations around the world, Atari will continue to embrace all audiences. What the company has accomplished over the years is no small feat, but there is more to come.” He also insists that Atari is “looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds.”
Atari has plans to launch its brand across a variety of platforms including mobile, PC, online, or other forms of digital media. Not only is Atari planning to re-launch some of its most famous games, but it is also looking to attract new audiences through venues like social casinos and YouTube.
In 2014, Atari has already re-launched RollerCoaster Tycoon, introduced Haunted House, and plans to re-release classic games like Asteroids. The company is getting ready to make huge announcements later in the year across a variety of social platforms.