Former lead anchor for San Diego’s Channel 4 –  and all-around “big deal”  – Ron Burgundy (Will Ferrell) demanded that his legion of fans stop what they were doing yesterday and listen to his latest announcement: starting today, the first look at the long-awaited sequel to 2004’s Anchorman, Anchorman 2, will debut in the form of a teaser trailer.  The trailer will air before the latest Sascha Baron Cohen flick The Dictator.

Burgundy took to Twitter to drop the bombshell, in his own inimitable way. “Don’t know what a teaser is,” he wrote. “World is crazy? Having a scotch.”

News of the sequel officially broke when Burgundy made an appearance on “Conan” in late March and announced that Paramount had given the project the green light.

This is the first real look at the film, the plot of which has only been teased by writer and producer Adam McKay: “Keep in mind we’re still writing the story, but I’ll say one phrase for you: custody battle,” he told in April.

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Morgan Lawrence is a Blast editor-at-large

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