“Don’t play the stupid game ’cause I’m a different kind of girl, every record sounds the same, you’ve got to step into my world,” sings pop icon Madonna in her new single, “Give Me All Your Luvin’,” from her latest album entitled “MDNA.” In the song’s pep rally-inspired music video, which premiered Feb. 3, Madonna is dressed in sexy, skimpy, provocative clothing. Doll-faced cheerleaders dance around and helmet-wearing players tackle. The song features British rapper/songwriter M.I.A. and Pink Friday Barbie, Nicki Minaj. The three stars capture their audience representing creativity, diversity and individuality.
When watching the outré video, one can’t help but acknowledge that some of its visuals have been seen elsewhere before. In one scene, Madonna pushes a baby stroller, and in another, she cradles a baby doll at her breast, finally throwing the doll off to the side. This visual resembles some of the uncensored provocative visuals Lady Gaga has displayed in her past videos. In another scene, Madonna falls into the hands of a group of football players while wearing a big cross around her neck, resembling Gaga’s fall while portraying a nun wearing a white robe with red crosses in her video for “Alejandro.”
Madonna, though, said in a recent interview with ABC’s Cynthia McFadden that when she heard Gaga’s 2011 single “Born This Way,” she thought it sounded “very familiar,” and much like Madge’s 1989 “Express Yourself.”
“It feels reductive,” said Madonna. When asked by McFadden if that’s a good thing, Madonna responded coyly, “Look it up.”
First was the passive-aggressive interview, now the music video? Is it just a coincidence or could the Queen of Pop be throwing competitive subliminals at the “Fame Monster” icon? You decide.