Susan Baxter, 32, founded Hire a Boston Wingwoman in 2010.

Susan Baxter, 32, has the solution for single Boston guys looking for love: Wingwomen. Sure, you’ve got your Bud Light-guzzling, cleavage-ogling, popped collar-wearing wingman already, but isn’t the same old “you distract the less attractive friend while I talk to the hot one” routine getting a little stale? Baxter’s wingwomen get straight to the point with confidence, class, and a well-worth-it fee: the girl you’re going after.

For clients of Baxter’s company, Hire a Boston Wingwoman, it works like this: You and a wingwoman go to a bar or a lounge, or wherever you want to go to meet chicks. You scan the room, zoom in on your potential love interest, and your wingwoman goes in for the kill. It might begin with a compliment (“I love those shoes!”) or a question (“What’s your favorite drink here?”). Then, she might say something like, “This is my friend Joe; we’re looking for a bar to go after this. Do you know of anywhere good?”

“She kind of hangs around in the background once the introduction is made,” says Baxter. “If it doesn’t work out, then the client tries another woman. And if it doesn’t seem like the woman is interested, the wingwoman can pretend to be the client’s girlfriend.”

Wingwomen are better sidekicks than wingmen, Baxter says, because “Women tend to have their guards up when they go out; maybe it’s a girl’s night and they are just out for some cocktails with their friends and aren’t looking to talk to guys. Women feel less intruded upon if a woman comes up to them. They have their guards up when a man goes up and says, ‘Hey, I’m Joe, how are you ladies this evening?’ It’s old, and it’s lame, and she’s like, ‘Oh, here we go again.'”

Even better, adds Baxter, “It’s a boost of confidence to walk in to a place with a beautiful woman by your side. Girls like competition, so if they see you with an attractive woman, they’ll think you’ve got something to offer.”

So what makes a successful wingwoman? Generally, says Baxter, they are outgoing, and unafraid to approach and strike up conversation with that intimidating, hot girl you’ve got your eye on.

“You’ve gotta play the part,” she says. “You can’t go to that trendy, upscale bar if you look like you just got out of a Red Sox game; it’s gotta be realistic. But each wingwoman has a different personality. Some are bubbly and are good for clubs, and some are more intelligent and would be good for a social networking-type party. They’re attractive, outgoing, social, and willing to go up to a woman and say, ‘Hey, where’d you get your hair done? I’m looking for a new salon in the area.'”

Baxter, who has a master’s degree in applied sociology from the University of Massachusetts, started her business in September of 2010 with the knowledge that “a lot of people are shy and are intimidated to go up to people at a bar,” she says. “People tend to just stand there at the end of the bar and wait to be approached.” Plus, she was already being a wingwoman for her guy (and girl) friends, so why not make it a business?

My ‘aha’ moment was when I was watching an episode of the ‘Tyra Banks Show,’ and a woman was on there who was a wingwoman for her friends,” says Baxter. “And I was like, ‘Wait, that’s what I do!’ The idea had spread to New York City and to Las Vegas, and I thought, why not Boston?”

Now, Hire a Boston Wingwoman employs nearly 40 wingwomen (and counting–she’s hiring!) in their 20s, 30s and 40s. The business works with about 10 clients a weekend, with many repeat clients. Fall is the busiest time of year for the company, which Baxter attributes to several factors: “In the fall, people are coming back from their vacation or their summer fling, and are looking for something more serious. The holidays are coming and they don’t want to be alone; it’s time to settle down. Plus, fall weather is cozy.”

Hiring a wingwoman costs $65 an hour, with a two hour minimum, and is $30 for every half-hour thereafter. Several testimonials on the company’s website attest that it’s worth the price: “My wingwoman focused on making connections and harnessing intuition,” says client Scott Alden. “The method was to hang out with her, be myself and seize the moment when it was right. Women who saw that I was with her felt more comfortable around me, and I didn’t have to work as hard. I felt comfortable, too.” Michael, a client from Cambridge, writes, “I felt really comfortable after meeting the wingwoman, who introduced me to a couple of very attractive ladies.  I have already re-hired her because she was great company and made me very confident.”

There’s no guarantee that a wingwoman will help you find your future wife, of course, but who can argue with at least giving it a try? Besides, you get to be seen with a hot, confident woman by your side instead of your cologne-drenched, awkward-pick-up-line-using best friend.

About The Author

Shannon O'Neill is a senior editor at Bombshell.

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