MTV claims that Abercrombie & Fitch waged “a clever PR stunt” when they asked Mike “The Situation” Sorrentino to stop wearing their clothes.

“It’s a clever PR stunt,” said MTV’s Lisa Chudnofsky in statement posted on the network’s blog, “and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television.”

Chudnofsky continues in a witty reply: “Oh, Abercrombie, what kind of snowball hath y’all set in motion? We hate to add to the avalanche of publicity that A&F is currently eating up at the expense of our innocent reality TV icons (who declined to comment because they were too busy getting more famous) — mostly because that was the whole point of this shenanigan, wasn’t it? — but we’re all family here at MTV, and no one messes with our “Situation.” There are plenty of neon sweatpants in the sea of franchised fashion, so we encourage him to take the money. And donate it all to Ed Hardy. Mike, you look better naked anyway.”

How cheeky!

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Brittney McNamara is a Blast Junior Editor

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