PopCap games, the studio behind such cult favorites as Plants VS Zombies, Bejeweled and Chuzzle announced today that they’re kicking off an auction to benefit children’s charities in the United States and the United Kingdom.
Up for grabs are original artwork, personalized sketches and one of a kind items, and all of the proceeds go to the Starlight Children’s Foundation in the United States and SpecialEffect in the United Kingdom.
“This auction is our way of letting consumers peek behind the creativity curtain at PopCap, but more than that, it’s a wonderful opportunity for us and fans of our games to support children in need,” said Ben Rotholtz, Vice President of Marketing for PopCap Games. “Every piece in the auction is unique and each reflects a facet of PopCap’s history in a whimsical way.”
PopCap is no stranger to the giving; since the company’s founding, the company has donated money and games totaling hundreds of thousands of dollars to support children’s charities including Make-a-Wish Foundation, Child’s Play, Children in Need, Childhaven, Drawing Dreams Foundation, and Art with Heart, among others. Popcap also included the below video to promote the auction.
“PopCap’s games are well known to provide therapeutic effects to adults and children alike, but now consumers have the opportunity to take home a tangible piece of PopCap happiness,” said Elaine Siver of Starlight Children’s Foundation. “Thanks to PopCap’s support, we will raise a lot of awareness and thousands of children will continue to be helped given our mission at Starlight Foundation.”
The auction can be found here and Blast encourages its readers to bid and donate generously.