Many celebrities, including Justin Timberlake, Lady Gaga, Usher, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, Janelle Monae and Swizz Beatz are getting ready for a new campaign called “Digital Life Sacrifice,” which will benefit Alicia Keys’ AIDS charity, “Keep a Child Alive.” The charity organization was started in 2003 in order to support people in Africa and India who are affected by HIV/AIDS.
This is how this works. They will sign off social media sites, such as Facebook and Twitter starting Wednesday, which is World AIDS Day. And, they will not come back until the charity campaign raises $1 million.
Alicia Keys told the Associated Press, “It’s really important and super-cool to use mediums that we naturally are on.”