According to TLC, “Sarah Palin’s Alaska” was considered as the most watched series premiere in the network’s history, which drew 5 million viewers.
However, the second episode fell a 40 percent, to 3 million total viewers Sunday night. The episode earned a 2.2 household rating. Of those viewers, the 18-49 demo dropped 44 percent from the premiere.
Although the first week got 1.6 million viewers, the second episode only attracted 885,000, who are in the age 18-49 range. The median age of the show is currently 57, which is 15 years older than TLC’s usual median age of 42.