Songwriter/music business executive Kara DioGuardi, after disappearing from “American Idol,” will keep working on discovering new music talents as the head judge on a new Bravo series, which is a songwriter competition that’s tentatively titled “Going Platinum.” The show will be hosted by singer Jewel, who also will help out with judging alongside an as-yet-unnamed music executive and celebrity guests.
According to MTV News, DioGuardi commented in a statement, “Hit songs are the backbone of the music industry, and as a publisher, nothing excites me more than finding new songwriting talent. I am happy to be a part of a show that helps up and coming songwriters pursue their dreams, while giving the public a look into the creative process.”
“Going Platinum” is reported that the show will “follow 12 musicians as they battle through a series of innovative songwriting challenges testing their creativity, patience and drive. From dance track to love ballad, every episode will feature a different theme that will require the contestants to write and perform lyrics from multiple genres. Their intimate life stories and personal drama will unfold within the show and in their lyrics as they compete and live together.” The program is currently in production now in Los Angeles and is slated to premiere in 2011 with 10 episodes.
Jewel also commented to the source, “I am excited to be a part of this show because as a songwriter, I understand the dedication and struggle these musicians are going through. This series will showcase the passion, talent and determination it requires to become a hit songwriter, and in the end we will find the next big music star.”
DioGuardi has written hit songs for Kelly Clarkson, Pink, the Jonas Brothers and Britney Spears, and she is executive vice president of talent development at Warner Brothers Records.
It is fascinating to witness how the show would develop while “Idol” will definitely feature a panel with newcomers Jennifer Lopez and Steven Tyler.
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