MIAMI — A local produce company wants your soups and salads to have a little more color this season.

Duda Farm Fresh Foods recently unveiled a bright red celery variant, which it plans to start selling in December under the trade name Celery Sensations.

“It has the same great crisp, fresh flavor as regular celery,” Duda Farm Fresh Foods’ President Dan Duda said in a statement.

The red veggie was unveiled recently at the U.S. Produce Marketing Association’s annual Fresh Summit Trade Show in Orlando, Fla. on Saturday.

The company said it developed the red vegetable, which has the same crunch as regular celery with a milder flavor, by cross-pollinating regular celery with an old Eastern European heritage celery root.

About The Author

John Guilfoil is the editor-in-chief of Blast: Boston's Online Magazine and the Blast Magazine Network. He can be reached at [email protected]. Tweet @johnguilfoil.

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