CANTON — On a cool, cloudy, early September weekend, Boston-based clothing label, Life is good, hosted the Life is good Festival in their home state at Blue Hills.
This year’s festival followed up last year’s, which took place on the Boston Common. However, even with a different location, the goal of the festival stayed the same: to spread good vibes, provide a good time, and raise as much money as possible for charity. With three stages of music this year, numerous vendors, and other attractions, the festival brought the feeling of a small-scale, modern day Woodstock.
Life is good Festival spanned two days, September 11-12, with an expansive list of performers and activities scheduled for each day. Musical acts at the festival over the two days ranged from OK Go to Ziggy Marley to Jason Mraz, with countless other acts mixed in among them. Activities included tug of war, seed spitting contests, face painting, freestyle BMX competitions, and even a dog show. From small children to adults, anyone could find something to interest themselves at the festival.
That statement proved to be true, as over 25,000 people flocked to Canton in order to attend the festival. The crowd had a diverse age range, from toddlers, to college students, to senior citizens. People from all over attended the festival, which helped Life is good raise over $600,000 for charity through merchandise sales, donations and ticket sales.
This year’s benefiting charity was the brand’s own organization; The Life is good Kids Foundation, which helps children to overcome life-threatening challenges. Those challenges include anything from natural disasters to extreme poverty. Of all the funds raised over the weekend, highlighting those was a $25,000 check, which was presented to the foundation by Chase Freedom.
Founded by brothers Bert and John Jacobs in 1994, the company has grown tremendously over the years to sell a wide variety of products which are branded with Life is good’s logo, in addition to raising millions of dollars for charity. Their website can be seen here; http://www.lifeisgood.com/.
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