Activision announced today that “new service offerings” which will “enhance online revenues” for the Call of Duty brand are on their way. What exactly does that mean? prepare to shell out some extra cash if you want the whole experience.
Now, now calm down — Activison was quick to announce that they won’t be implementing a subscription fee system, just add to what you already get, you know — for a price.
“Every year we have a great game, so every year we have recurring revenues that has a lot of zeros attached to it. We are expanding revenue during the in-between periods with additional content we’ve sold very successfully with map packs,” Activision’s COO Thomas Tippl said at a recent conference. “As we look into the future, there are new and innovative service offerings that could give players more choice. What we’re n”They’re willing to pay us for it and I think giving multiple entry points to consumers to figure out how to exactly play the game is something that’s really important to building our audiences.”ot going to do is take anything away from players that they used to get today for the price they get it for today. I don’t think that would be a good and smart business decision.
Tippl was quick to point out the benefits of a premium system being added to the blockbuster shooter franchise. “”But I think we have a lot in our pipeline that we believe will provide great value for our players. “I think there’s continued opportunity to expand the player base and to provide them with service offerings and products that can also enhance revenue growth.”
Activision’s CEO, and everyone’s favorite game industry wipping boy was quick to confirm that yes, his company is looking at a number of different options for a premium Call of Duty service.
In the past, Kotick has expressed his interest in instituting a subscription fee for Call of Duty gameplay, much like that of World of Warcraft. Stick with Blast for more on this as we get closer to Call of Duty: Black Ops November 9 release date.