With all this talk about Pandora, iTunes, iheartradio, and all the other apps, 76 percent of cell phone owners would pay a one-time fee of 30 cents just to be able to tune to 107.9 or 101.7 on the FM dial, according to a poll conducted by Harris Interactive, one of the world’s leading research firms.
But we should mention, as a caveat, that the survey was commissioned by the National Association of Broadcasters. The 30 cent fee doesn’t seem significant either.
What is significant is that 71 percent of those aged 18-34 said they would actually listen to local radio if the feature was available.
Those surveyed cited local weather and musical preference as reasons why they’d listen to radio.