The EA Play Label of Electronic Arts Inc. announced today that The Sims 3 Ambitions Expansion Pack, the second expansion pack for The Sims 3, is now available in stores and for digital download for the PC and Mac.

The Sims 3 Ambitions allows players to pursue a variety of exciting careers in their Sims’ lives that in turn affect their overall gameplay experience and neighborhood. Players can choose to hunt down vengeful spirits as the ghost hunter, invent brilliant and potentially destructive gadgets as an inventor, craft glorious masterpieces as a sculptor, dole out experimental medicine as a doctor, save lives as a firefighter, and solve riveting cases by any means necessary as an investigator with dozens of cases to solve and numerous clues to find. For the first time, players will be in charge of how their Sims’ career progresses and decide if they will work for good or evil, pursue creative endeavors or technical affairs, change the town for the better or wreak havoc on everyone’s homes. Choices made while playing the new careers and activities such as stylist, architecture designer and tattoo artist directly impact the look and feel of the town and other Sims. For example, as a player you get to determine what a Sims’ new appearance will look like, whether that be a hip makeover or a new tattoo fit for a rockstar. Additionally, players will be able to explore Twinbrook, an entirely new playable town in The Sims 3 Ambitions, where they will be able to meet new locals, explore their surroundings and find new employment opportunities.

"The Sims community has long wanted to control their Sims actions at work and now with the seamless open neighborhood those actions have a direct impact on the town and other Sims," said Scott Evans, General Manager of The Sims at EA. "Offering a variety of new and exciting careers, players can choose to complete their work tasks in a heroic manner or take the deviant route."

The Sims 3 Ambitions will also be available for feature phones, iPhone and iPod touch in late 2010 from EA Mobileâ„¢. These versions will have customized mobile gameplay features, which will be revealed in the coming months and will not require a base game to play. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

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Jim Murray is a Blast staff writer

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