Did you know at least 70 percent of women are wearing the wrong size bra? Do you fall victim to the infamous uni-boob? Perhaps you allow your girls to suffocate in cups that are far too small or you allow them to float freely in cups that are too big. Do you have indents in your back or shoulders because the band of your bra and the straps are too small? The questions could go on, but if you’ve already answered "yes" then you need to not only continue reading, you need to do your ta-tas a favor and buy new bras.
Zyrra is a Boston-based company that designs and creates custom made bras for women. They have fit cup sizes from A to H; so their bras really are for any woman, regardless of her size, that wants a comfortable and supportive fit.
Co-founder Derek Ohly explained that "Zyrra was hatched at the Babson MBA program, where I learned from my co-founder that women were dissatisfied with their bras. As I heard from her and countless other women, this was a big problem in need of a big solution. Coming out of school, we created the company and set about learning what we needed to learn — essentially everything about apparel construction, bras, suppliers, manufacturers, CAD software, direct sales, and packaging. And we did it."
The company got its name from a friend’s grandmother who called bras "zyrra’s" as in "bra-zyrra". "That was perfect. All we had to do was come up with a spelling," said Ohly.
Zyrra takes 10 measurements in order to create the perfect fit bra; the measurements include back, bust, band, and wire. This is called their Fit Bra Measuring System. The measurements are then used to produce a unique bra pattern for each individual client.
"Because our bras are custom made according to each client’s measurements, Zyrra does not use standardized cup and band sizes. A woman cannot measure herself for a Zyrra bra," said Ohly.
There are two ways to get measured for a bra; in store and during a bra party. A bra party or "fitting occasion" is just like a Tupperware party. A hostess invites in friends over for food and drinks and a Zyrra Fit Specialist will be there to explain what Zyrra is and what sets them apart from other bra companies. The Fit Specialist will measure anyone who would like to be fitted for their own custom made bra.
Ohly said, "Women hate bra shopping. That’s well-documented. So we thought, how do we offer our product and service in a way that stands apart from the department store experience? The answer: let people relax with their friends at home, and bring high-quality, professional service to them. What could be more comfortable than that?"
Another Zyrra perk? You can run your own Zyrra business (think Avon) and earn money doing it.
Zyrra offers their bras in black, white, beige and pink. They plan to offer a better selection of styles and colors. Zyrra also sells matching panties and thongs as well as other complimentary accessories.
The turnaround time for a custom made bra is about four weeks, sometimes faster. The bras are a flat rate of $85 plus shipping and handling regardless of bra size. Zyrra provides their customers with a guaranteed fit — you can return your bra for whatever reason within 30 days for a full refund.
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