Months after losing its Major League Baseball, and only weeks after settling a lawsuit by MLB for allegedly illegally using its trademarks anyway, news has broken that the National Football League will not renew Upper Deck’s licensing agreement.
This means no more (official) baseball or football cards from UD.
Upper Deck released the following statement:
"Over the past year, Upper Deck has attempted to negotiate a new licensing deal with NFL Properties. Unfortunately, despite our best efforts, we were not able to reach agreeable terms, and therefore will not be issuing any NFL Properties-licensed trading cards for the 2010 season. Upper Deck will continue to focus on its exclusive license agreement with the Collegiate Licensing Company and co-exclusive agreements with NHL Enterprises and the NHL Players’ Association, as well as its multiple entertainment licenses.”