Activision, the mega-publisher, has its seeds planted all over the place but makes most of its money from just three games.
You guessed it. Call of Duty, Guitar Hero and World of Warcraft are the breadwinners.
Found deep within Activision’s 2009 financial report were some interesting statistics.
“A significant portion of our revenues has historically been derived from products based on a relatively small number of popular franchises and these products are responsible for a disproportionately high percentage of our profits,” read the section of the report.
The report points out that in 2009 Guitar Hero, Call of Duty and World of Warcraft accounted for a whopping 68 percent of Activision’s total revenue.
What’s even more staggering is that Blizzard made 98 percent of its money of World of Warcraft, up from 97 the year before.
This is what Activision thinks of the whole thing.
“Due to this dependence on a limited number of franchises, the failure to achieve anticipated results by one or more products based on these franchises may significantly harm our business and financial results.”
Don’t know about you, but that’s wording I never expected to hear from the mighty publisher.