We reported last week that major gaming publisher Electronic Arts bought a Super Bowl time-slot, but we had no idea how the company would use its 30 seconds, but today we do.

According to IndustryGamer, EA purchased the time to hype Dante’s Inferno, a game with already great hype surrounding it, but come next weekend, will have lots more.

A 30-second Super Bowl advertisement for 2010 is estimated to cost about $2.5 million.

Dante’s Inferno releases February 9, making EA’s decision to hype that game very understandable.

Source: IndustryGamer

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Eddie Makuch is a Blast staff writer. Reach him at [email protected]. Follow him on Twitter @EddieMakuch.

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