Pop goddess Beyonce, now shades of who she once was, renewed her contract with Nintendo recently and will do much more than promote Nintendo games, she’ll be hyping her own digs too!
The Destiny’s Child member singer/actress appeared in many Rhythm Heaven ads for Nintendo last year but in 2010 she’ll promote, through Nintendo, her clothing line Der©on, a line co-created by herself and her mother Tina Knowles.
As part of the renewed partnership, gamers with a copy of Style Savvy can download five designs from Beyonc©’s clothing line, which Beyonce must hope will lead to sales of her real-world apparel.
“Style Savvy is all about creativity and fashion, both of which are really important to me,” says Beyonc©. “I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Der©on designs added to the mix.”
The ads with Beyonce and Style Savvy will begin invading televisions everywhere on Nickelodeon prior to, and during the Kid’s Choice Awards in March.