According to a recent study conducted by Frank N. Magid Associates, a media consulting firm, only 15-percent of gamers purchase downloadable content.
The firm compiled data from around 800 console gamers and found that only 43- percent knew DLC was available for their games, 41-percent knew content was available and didn’t download it and of the respondents, only 15-percent actually purchased add-on content.
Sounds like an issue of effective marketing, but not to worry, GameStop, beginning this year will begin to sell in-store download items directly to customers according to a recent announcement.
Let’s conduct our own study, right here. Raise your hand comment below if you purchase DLC for your games, if you’re aware of content and choose not to download it, or if you have no idea if additional content is available for the game you’re currently playing.
Me? Most of my DLC purchases come in the form of additional songs for Rock Band and Guitar Hero, but I will definitely and have definitely shelled out digital money for more maps and the like for my favorite shooters (Halo, Call of Duty).