Activision, publisher of Modern Warfare 2, which released yesterday, today announced their establishment of a “Call of Duty” endowment fund, to aid war vets in pursuit of careers once off the battlefield.
Activision hopes to raise awareness for veterans’ unemployment through the endowment and, according to the press release, the endowment will “focus its resources on assisting organizations that provide job placement and training to veterans, as well as engaging the media and public forums to raise awareness about the issue.”
The publisher donated $1 million to the fund and another $120,00 to the Paralyzed Veterans of American charity today.
Bobby Kotick, Activision CEO, a man known for harsh criticisms and iron-fisting, was quoted, rather eloquently, saying:
"We embark on this effort as a grateful nation. Business leaders have an opportunity to renew their commitment to the American spirit and to reverse an alarming trend of not recognizing the sacrifices made by the men and women of our military service."
Good on ya Activision. And you did sell millions and millions of Modern Warfare 2 copies yesterday too. What a week!