02_world_draught_masterOn October 29, the Stella Artois World Draught Master competition crowned a new winner in New York to epitomize the company’s never ending dedication and passion for superior beer.

Avril Maxwell of New Zealand won the competition, now in its 13th year, and will now embark on a journey to more than 20 different countries as a Stella Artois ambassador, guaranteeing that every chalice of Stella Artois is poured properly and served just right.

The competition included a jury panel to select individuals who could display true dedication and perfection in the “Passion Test”, and saw contestants from 26 countries, converging in New York to compete for the nine step pouring ritual.

Global Marketing Manager of Stella Artois, Alexander Lambrecht, said: “The World Draught Master competition is integral to our ongoing quest to deliver superior beer experiences the world over, ensuring that Stella Artois is served with the same care, consideration and craftsmanship as has gone into more than 600 years of brewing…we (also) wanted to create a global conversation about the Stella Artois World Draught Master competition by inviting people into the event via live streaming and providing an opportunity for them to decide on what competitor embodied perfection.”

Maxwell’s trophy was designed by New York fashion designer Tim Hamilton as part of a unique collaboration with Stella Artois. Hamilton also created a limited edition chalice glass in honor of the World Draught Master 2009 competition.

Runners up included Joe Oppedisano of Canada (2nd), who also won Online Fans’ Choice award, and Alexey Shtukarev of Russia (3rd).

About The Author

Farah is a writer and producer who works mainly with music and educational media. When she is not at work or writing about music, she plays the drums in an indie jazz band. She enjoys sci-fi, prefers to sing show tunes while she cleans, and consumes an obscene amount of seltzer water. You can follow more of her writing and music on Twitter at @LaParadiddle.

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