Certainly riding the coattails of the massive success of Bud Light Lime, and the popularity of Coors’ Blue Moon, Anheuser-Busch is rolling out Bud Light Golden Wheat, an unfiltered wheat beer brewed with citrus and coriander.
Bud Light Golden Wheat hits store shelves nationwide today. We’ve tried it, we like it, and there will be more on that later.
“Bud Light has the unique ability to introduce wheat beers to a broader audience of beer drinkers” said Mike Sundet, senior director of Bud Light brands. “With the personality of Bud Light, Bud Light Golden Wheat appeals to light beer drinkers who seek a variety of flavor options from their beer.”
Busch recommends garnishing it with an orange or straight from the bottle.
“Bud Light Golden Wheat is not a craft beer, but captures the refreshment of the wheat beer style while remaining consistent with Bud Light’s product attributes that beer drinkers enjoy” Sundet said. “Our Innovations and brewing teams have worked for almost two years developing Bud Light Golden Wheat from consumer insight and perfecting it to Bud Light standards.”
So let us know. Have you tried it? Seen the commercials? What do you think of Bud Light Golden What?