Valve today revealed they’ll be sinking $25 million into a vast marketing effort for their zombie-killing sequel “Left 4 Dead 2.”
The original Left 4 Dead was very popular both with critics and fans and went on to sell millions, but that was done with only a $10 million effort to promote it, the sequel is costing $15 million more.
“We’ll be supporting Left 4 Dead 2’s launch with a $25 million campaign,” said Doug Lombardi, Valve’s vice-president of Marketing. “Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company’s history, and we’re still over a month out from shipping.”
What this literally means is a fierce and brutal marketing effort on Valve’s part is behind that cash. We’re talking billboards, TV-spots just about everywhere, banner ads on gaming sites, and a generally larger-scale advertising campaign in the United Kingdom.
I haven’t seen a single advertisement yet for the game, and we’re only a little over a month out for the game’s November 17 release date. That’ll likely change, and change soon. The inescapable walls of zombie-marketing are closing in. Can you feel it yet?