Activision CEO Bobby Kotick, in an investors meeting yesterday spoke about the future outlook and potential growth of the games industry, and stated a “console-free Guitar Hero” looms on the horizon and it’s “only a matter of time” before the concept materializes.
What does this mean? Well, with the advancement and penetration rate of high-definition televisions, that is, those capable of 1080p streaming, the ability to plug your Guitar Hero game straight into your TV, without a system, is right around the corner.
Kotick also remarked about how, if the strategy is indeed employed, would open up an entirely new business model, namely in terms of additional song downloads, a sector the Guitar Hero brand has always paled in comparison to Rock Band.
“I think what the untethered Guitar Hero does is it maybe equals the playing field a little bit more and gives you leverage with first parties on downloadable content and the business model,” he said.
Whatever the future holds, we’re excited, and you should be too!
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