Activision CEO Bobby Kotick, in an investors meeting yesterday spoke about the future outlook and potential growth of the games industry, and stated a “console-free Guitar Hero” looms on the horizon and it’s “only a matter of time” before the concept materializes.
What does this mean? Well, with the advancement and penetration rate of high-definition televisions, that is, those capable of 1080p streaming, the ability to plug your Guitar Hero game straight into your TV, without a system, is right around the corner.
Kotick also remarked about how, if the strategy is indeed employed, would open up an entirely new business model, namely in terms of additional song downloads, a sector the Guitar Hero brand has always paled in comparison to Rock Band.
“I think what the untethered Guitar Hero does is it maybe equals the playing field a little bit more and gives you leverage with first parties on downloadable content and the business model,” he said.
Whatever the future holds, we’re excited, and you should be too!
via IGN
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