Tech giant Panasonic announced a nationwide truck tour designed to lure us all into the cutting edge world of 3D TV’s, and 3D films like “James Cameron’s Avatar.”
The “3D Full HD Home Theatre Tour” is powered by three expandable tractor-trailers, which were custom built for the event. Each vehicle houses a theater powered by Panasonic’s plasma technology that uses a custom built Blu-Ray player to deliver 3D content to screens.
“Panasonic is proud to once again lead the way into the next frontier in home entertainment” said Bob Perry, Executive Vice President, Panasonic Consumer Electronics Company. “Through our Full HD 3D Home Theater Truck Tour, consumers will, for the first time, have a chance to experience the immersive world of Full HD 3D TV for themselves, and we have no doubt that they will love what they see.”
The purpose of the tour is to help consumers build an understanding of available 3D Full HD technologies that will soon be available. Panasonic has also announced it has partnership with Twentieth Century Fox Film Corp. and Lightstrom Entertainment for the purpose of Global promotion of James Cameron’s AVATAR Film. This film will be the first 3D live action film and is due to hit theaters Dec 18, 2009.
Panasonic provided some of its latest products to help create AVATAR, and the film will debut in theaters worldwide in both 2D and 3D. As part of the partnership, Panasonic will launch a global advertising campaign tied to AVATAR, which will promote numerous Panasonic products, including 3D. It will mark the first time Panasonic has run a worldwide advertising campaign focused on a single film.
The Panasonic Full HD 3D Home Theater Truck Tour is expected to run through March 2010 with the scheduled stops being released at a later date. Not sure about Boston yet.