EA is attempting to breathe fresh air into the tired lungs of a struggling franchise with Need For Speed: Shift, and with the project due out in less than week, it’s time for everyone’s favorite facet of game marketing; viral.

Dubbed the “Accolade Trailer,” this video splices together laudatory phrases and intriguing in-game images, but it’s nothing we haven’t already seen. Have a look for yourself.

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Eddie Makuch is a Blast staff writer. Reach him at [email protected] Follow him on Twitter @EddieMakuch.

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