GameStop corporate is at it again. This time changing the wording on their traded-in games from the in-your-face “Used” to a more approachable “Pre-Owned” adage. In addition to the name change, the tacky yellow stickers slapped on the four regions of plastic we call a game box, have been replaced with white ones, as in the same white color used to sell new games.
Is the color white still synonymous with purity (and lack of scratches) ? And is “Pre-Owned” an easier adjective to digest than “Used”? Amidst this wash of marketing, one thing’s for sure; corporate sure as hell thinks so.