GameStop corporate is at it again. This time changing the wording on their traded-in games from the in-your-face “Used” to a more approachable “Pre-Owned” adage. In addition to the name change, the tacky yellow stickers slapped on the four regions of plastic we call a game box, have been replaced with white ones, as in the same white color used to sell new games.

Is the color white still synonymous with purity (and lack of scratches) ? And is “Pre-Owned” an easier adjective to digest than “Used”? Amidst this wash of marketing, one thing’s for sure; corporate sure as hell thinks so.

About The Author

Eddie Makuch is a Blast staff writer. Reach him at [email protected]. Follow him on Twitter @EddieMakuch.

4 Responses

  1. heX

    The reason from switching from Yellow to White is because it takes less time to process shipments that have both Pre-Owned and New Games. For those who do not work at GameStop, you don’t know that we only have one label printer. It is a P.I.T.A. to switch the color of labels between doing trades and shipment and price changes. Also, it makes it a lot cheaper to only order one color of label.

  2. Somebody

    My district was one of the three districts in the company (D-206) to test the white labels. We’ve had all white labels on our games since early April. Like the other poster said, it makes the shipments that have combined New/Used Product easier to sticker. The rumored story behind the change is due to a Regional Manager was working one day, and realized it was a pain in the arse to change from yellow to white, back to yellow.

  3. Jason

    One other thing I like about having the white stickers is that they seem to come off cleaner than the yellow ones. I can’t believe how many times I’ve bought a used game, and the sticker was a pain to pull off, yet, the brand new games make it soooo easy. It will confuse the heck out of me though, because I’m too used to yellow stickers = used games. Oh well, its for the better, I guess.

  4. steve

    I refuse to buy any game regardless of rarity if it has been destroyed by Gammestop and the defacing advertising they insist on plastering allover the box art of games. I hardly ever go into Gamestop.Even their buy 2 get 1 free is not enough to make me overlook the hideous promotional trash they destroy the games with.
    it wasn’t so bad a while back when they stuck the garbage on the outside of the cases, but now they actually REMOVE the art from the case and plaster the offense directly to the paper!
    Who is running that despicable corporation and is someone actually getting paid to come up with such customer revolting ideas?
    I know I’m not alone in my dislike of this idiotic type of advertising. game developers should also be outraged.


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