LOS ANGELES — Last year, except for all the pretty publicists, the only booth babes at E3 belonged to Nyko, which had their customary red-wigged bombshells.
This year, with the Electronic Entertainment Expo being 3-5 times bigger, there was, we experienced, a return of the phenomenon known as the booth babe.
These are not gamers, but the girls are expected to know just enough about the product to direct expo-goers to the nearest adult.
There was one glaring exception: The G4TV miniskirt girls. They were idiots. They made idiots look smart.
They popped over to The Beatles Rock Band booth and took over one of the mini stages so G4TV could shoot a promo of hot babes playing The Beatles Rock Band. The MTV Games guys made sure to set the game to “no fail mode,” which is fine; it’s a promo video.
But what made me keel over laughing, and what I just can’t get G4TV get away with, was when — and did I mention this was at THE BEATLES ROCK BAND booth? — one of the girls (the drummer in the pics) screamed to the entire room, “YEAH Let’s do Guns N’ Roses!”
The room went silent, followed by laughter.
Viva la booth babe.