About Activision:

–Radical Entertainment’s Shape-Shifting Phenomenon Confirms North American and European Ship Dates, Debuts New Intro Cinematic Movie on Official Web Site

SANTA MONICA, Calif., April 8, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — No conspiracy here…we promise… Activision Publishing, Inc. (Nasdaq: ATVI) confirmed today that the long-awaited open-world action thriller video game PROTOTYPE will ship in European territories on June 5 and to North American retailers on June 9, arriving in stores shortly thereafter. Fans of the infamous Alex Mercer should also be sure to check out the newly updated official game web site located at www.prototypegame.com to gain access and view newly added game information and content, including the first half of PROTOTYPE’s must-see intro cinematic.

PROTOTYPE lets gamers feel the power of being the ultimate shape-shifting weapon. You are the PROTOTYPE: Alex Mercer – a genetically mutated man without memory, armed with amazing shape-shifting abilities, hunting to discover what created you and determined to make those responsible pay. As Alex, gamers tear through a densely populated contemporary New York City moving with Parkour-style fluidity, consuming anybody that gets in their way… assuming their physical form, memories and abilities. Fueled by a three-way war between Alex, the Blackwatch (military) and a viral outbreak known as the Infected, players venture into a deep, dark conspiracy 40 years in the making!

PROTOTYPE is currently rated “RP” (Rating Pending) by the ESRB with an expected “M” rating (Mature – Content that may be suitable for persons 17 and older) and will be available for the Xbox 360(R) video game and entertainment system from Microsoft, Games for Windows(R) and PLAYSTATION(R)3 computer entertainment system.

About Radical Entertainment

Radical is one of North America’s largest game developers. With more than a decade of hit titles, including Simpsons Hit & Run, Hulk – Ultimate Destruction, Scarface: The World Is Yours and the soon to be released PROTOTYPE, the commitment to our partners and our players continues to set us apart. We treat a property with the reverence it deserves and gamers demand. In our 70,000-square-foot Vancouver facility Radical brings the talent, tools and technology together to create entertainment that captures the world’s imagination. Radical, now owned by Activision Publishing, Inc, is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt. In 2006, 2007 and 2008 MediaCorp Canada ranked Radical as Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer. For more information, please visit www.radical.ca.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

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About The Author

Eddie Makuch is a Blast staff writer. Reach him at [email protected] Follow him on Twitter @EddieMakuch.

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