Madden, the perennial professional football powerhouse franchise has always been the definitive football experience and is followed incessantly by grid-iron fans everywhere.‚  Each annual iteration promises new features and ways to simulate the experience more genuinely.‚  You’d think the folks at Electronic Arts Tiburon would be out of ideas by now, but the award winning studio never ceases to amaze, and this year is no different.

EA announced today that Madden ’10 will embark upon retail this summer on August 10 sporting new advancements regarding player control in-game as well as utilizing an aesthetically pleasing new animation technology.‚  Football players typically aren’t the most handsome bunch and have been known to snap fingers in scrums, but nevertheless, authenticity is a great thing.

Wii fans hoping to win the toss and hit the turf this season will be pleased to know Electronic Arts built a unique version from the ground up tailored specifically for the shiny white console.

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Eddie Makuch is a Blast staff writer. Reach him at [email protected] Follow him on Twitter @EddieMakuch.

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