About the ESA, Natsume:

March 16, 2009 – Washington, DC – Burlingame, California-based game publisher, Natsume Inc. joined the Entertainment Software Association (ESA) the ESA announced today. The addition adds to the association’s diverse membership base and strengthens its position as the leading voice on computer and video games.

“Natsume is a respected video game publisher and a welcome addition to the ESA. We are pleased to represent them and look forward to working with Natsume’s talented leadership and employees as they lead the way in developing creative new gaming experiences for families,” said Michael D. Gallagher, CEO of the ESA, the trade association representing U.S. computer and video game publishers. “More parents are playing computer and video games with their children than ever before, and Natsume’s portfolio of family-oriented titles is a catalyst for that trend.

“It’s important to partner with an organization which not only acts as the voice for the video game industry, but also reflects the mission and goals we have established for our company,” said Hiro Maekawa, President and CEO at Natsume. “We are pleased to join the ESA and are excited to collaborate on upcoming programs and activities such as the 2009 E3 Expo.”

Natsume Inc. began publishing interactive entertainment software in 1990 and currently develops and publishes games for the PSP‚® (PlayStation‚® Portable) system, PlayStation‚®2 computer entertainment system, Nintendo WiiTM and Nintendo DSTM platforms. Natsume Inc. is best recognized for its family-oriented, interactive games including the Harvest Moon series and Reel Fishing.

About Natsume
Natsume Inc. is a worldwide publisher that specialize in unique and family-oriented interactive entertainment software for a variety of platforms. Most known for publishing Harvest Moon and Reel Fishing, Natsume is dedicated to producing quality video games. For more information about Natsume Inc., visit www.natsume.com

About the Entertainment Software Association
The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the E3 Expo, business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.

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About The Author

Eddie Makuch is a Blast staff writer. Reach him at [email protected] Follow him on Twitter @EddieMakuch.

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