In an ad that cost approximately $4 million, Sen. Barack Obama offers a 30-minute preview of what to expect during his four-year term.

He promises to rescue the middle class from hard times.‚  He promises tax relief and health care reform.‚  He, in a way, promises a very Lincoln-esque government.‚  A “government of the people, by the people, for the people.”

Obama tells viewers “I will not be a perfect president. But I can promise you this–I will always tell you what I think and where I stand.”

The ad features heartfelt endorsements from business executives and politicians.‚  “Ordinary Americans” confess their economic and health care concerns to Obama, the camera and millions of viewers.

Obama’s wife Michelle and his two daughters are also shown, along with photos of Obama’s grandparents and parents. Clips from the Democratic National Convention and the debates are also featured.

Obama narrates in a compassionate voice.

The ad seems like something a newly-elected president would put out to assure those who didn’t vote for him that he’d do his best to make them happy.‚  Kind of like what Bush said after he got nominated over Gore in 2000.

It works though, Obama is represented as a very likable and genuine human being. That’s important. He comes off as a compassionate human being and it works because…he is.

McCain (being the good sport that he is) took some shots at Obama while campaigning in Florida.‚  “He’s got a few things he wants to sell you: He’s offering government-run health care … an energy plan guaranteed to work without drilling … and an automatic wealth spreader that folds neatly and fits under any bed,” he said, the Toronto Star reports.

Obama’s prime-time special (a sitcom for republicans) aired at 8 p.m. on CBS, NBC and FOX.‚  Univision, BET, TV One and MSNBC also broadcast the program.

About The Author

Sachin Seth is the Blast Magazine world news reporter. He writes the Terra blog. You can visit his website at or follow him on twitter @sachinseth

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